Independent travel guides, timing advice, hotel shortlists, and booking reviews

Privacy Policy

Privacy Policy

This Privacy Policy explains how Smilemobiles may process information when readers browse travel guides, click affiliate links, use contact routes, or interact with booking and review resources.

UK privacy notice

Market-specific privacy baseline

This site is prepared as a UK-market travel publication, so the production privacy notice should be reviewed against UK GDPR and Data Protection Act expectations before launch.

UK GDPR information

For UK readers, this page should identify the purposes of processing, lawful basis where applicable, categories of personal data, recipients or categories of recipients, retention criteria, international transfers, and the rights to access, correct, erase, restrict, object, withdraw consent where relevant, and complain to the ICO.

Data we expect to process

Typical data may include IP address, browser and device information, page views, referral URLs, cookie identifiers, affiliate click identifiers, contact-form content, email metadata, and server logs. The final launch version must name the exact analytics, ad, email, affiliate, and hosting providers in use.

Retention and security

Server logs and analytics data should be kept only for a defined operational period or according to the tool provider settings. Contact messages should be retained only as long as needed to respond and keep a reasonable record of the request.

Reader rights

Readers may ask about access, correction, deletion, restriction, objection, portability where applicable, withdrawal of consent where relevant, or complaint routes. Requests should include the affected page URL and enough detail to identify the concern.

For migrated sites, legacy fixed pages should be copied first when available, then adapted to the current blueprint. This page remains free of product comparison tables, strong merchant CTAs, video ads, and promotional LP blocks unless reviewed before launch.